DESIGN-THINKING AS THE CORE OF YOUR BUSINESS STRATEGY DEVELOPMENT

design-thinking, Latest Topics

How many times as a marketing professional or strategy consultant have you left a formal (or even an informal) meeting and doubted that anything was actually going to change or that made an impact? So many times, we gather key stakeholders and team members together to solve a critical issue that continues to arise nothing gets accomplished—it’s frustrating. Sadly, many approaches to solving business challenges are misaligned for various reasons—pick your poison. Innovative, business changing ideas can be challenging at times – that’s where a design thinking approach can quickly help address your most challenging business issues.

Design thinking is a proven and repeatable problem solving protocol that any business or profession can employ to achieve big results. Design thinking combines creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained. It’s a mindset focused on solutions and not the problem.

A primary element of design thinking is simply thinking and ideating on a solution to address a problem or better meet a customer need. Establishing the proper amount of time for truly thinking through the work being done and measuring its merit as a viable solution to solve the challenge at hand is shockingly and overwhelmingly missed a lot of times. I’ve seen this at many organizations.  Surprisingly, it’s that “little thing” that is missed—something so obvious. It reminds me of the immense amount of sales professionals that surprisingly do not ask for a sale.

As humans become more assimilated into the processes that govern their company, the insurmountable inertia against positive change can be overwhelming. Collaboration drops; good work born from proper thinking decreases. The machine, more often than not, has every waking minute of the day consumed due to task overflow and improper organizational structures. This produces one thing—chaos of inefficiency void of new pathways. The proper time to move the needle through dedicated thinking is silently not allowed by the proverbial “machine” and this paves a direct path to failure. You’ll never hear this admitted by corporate leadership at most companies, but when it comes to true change it’s more talk than real practice. Did you know that Google formally allows 20% of their employees’ time to think? That says a lot about the value of thinking. How much are you allowing your team to perform real thinking on good solutions to solve the challenges?

Design thinking should be at the core of strategy development and organizational change in order to create a culture that’s focused on this way of solving problems. This way of thinking can be applied to products, services, and processes; anything that needs to be improved.
So how can you implement design thinking in your company? 

Learn How

Original Source: Lawton Ursrey

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digital strategy, IoT, internet of things, business strategy

IS A DIGITAL “STRATEGY” RIGHT FOR YOUR BUSINESS?

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Today, more and more business leaders are overwhelmed with the constant reminders of how “digital technology is disrupting” business (simply put). If you’re like most businesses, this continues to terrify how you’re going to take advantage of the potential of the Internet of Things (IoT), big data, and always-on customer connectivity, knowing that other companies are using the same technologies.

Like most, you’ve been told all you need is some influential business advisors and a pack of hungry technology vendors and — voilà! — you have your digital strategy.

“It used to be “What’s your IT strategy?” Then it was “What’s your internet strategy?” Now it’s “What’s your digital strategy?”

Business leaders need to resist rushing into developing a strategic plan just because everyone else is doing it. This risk brings an enormous waste of time, money, and opportunity. You also risk creating mass confusion of your company’s real business strategy, true needs, and the right priorities necessary to become successful.

Instead, to survive and thrive in a global digital economy, business leaders should stop, take a deep breath, and think deeply about five questions around digital technology — which encompasses both new technology tools (like phones), platforms (like social media), and the use of the data that business can now collect using the web and other means — for their companies:

  1. Will digital technology change your business and where do you need to go?
  2. How could digital technology improve the way your company adds value to the business you are in?
  3. Will digital technology change your target customer (behavior toward your brand)?
  4. Does digital technology affect the value proposition to your target customer? If so, what will your value proposition need to communicate?
  5. How can digital technology enhance enterprise capabilities that differentiate you from your competition?

Avoid the trap by asking, “What is our digital strategy?” Instead, start with the five questions (listed above). While everyone else is talking about the global digital economy, your business will be focused and acting on how digital technology can bring a new edge to the business strategies you already have in place.

Original Source: Ken Favaro