From ‘lean’ methods and ‘agile’ innovation to design thinking and customer development, a number of useful tools are emerging for startups and innovators. Design thinking is a human-centered approach towards problem solving and product generation which is driven by creativity, customer empathy and iterative learning. Based on research, case studies […]
A strategist, consultant, marketer, researcher and customer advocate with an entrepreneurial passion who leverages innovative thinking to champion the experience.
How many times as a marketing professional or strategy consultant have you left a formal (or even an informal) meeting and doubted that anything was actually going to change or that made an impact? So many times, we gather key stakeholders and team members together to solve a critical issue that continues […]
Implementing a digital business strategy can be crucial. But it doesn’t need to be hard. Automation can speed your transformation into a digital enterprise.
Today, more and more business leaders are overwhelmed with the constant reminders of how “digital technology is disrupting” business (simply put). If you’re like most businesses, this continues to terrify how you’re going to take advantage of the potential of the Internet of Things (IoT), big data, and always-on customer […]
The Internet of Things (IoT) will move toward mainstream adoption in 2016 for many industries, according to the findings of a recent survey by Gartner. Even though less than a third (29 percent) of responding organizations are currently using IoT, an additional 14 percent are planning to implement […]
2016 strategy trends fall under the theme of understanding and communicating the strategic picture.