Social Media Marketing Activities

Earlier this year, Social Media Examiner commissioned its sixth annual 2014 Social Media Marketing Industry Report  (which surveyed 2,800+ marketers). This article highlights challenges around some of the newest social media trends marketers are facing this year. As the social media marketing industry continues its massive expansion, the needs of marketers continue to shift. Per the 2014 Social Media Marketing Industry […]

retailer and customer shopping behavior

“Commerce on smartphones is expected to skyrocket from $3 billion in 2010 to $31 billion in 2016.”  – Forrester Research, Inc. The Future is Already Here!  E-commerce has been steadily growing for several years, and it’s expected to hit $327 billion by 2016.  More and more brick-and-mortar-focused retailers (and web-only retailers) are stepping up their game […]

define digital strategy

I’m constantly asked, “what does a Digital Strategist do?” I find myself answering this question in several different ways. Depending on the task at hand, the company you work for, etc., a  Digital Strategist can mean  different things. So, I decided to do some digging around to see how other industry leaders are defining “Digital Strategy” and the […]

top priorities for digital marketers

Marketers’ Top Digital Priorities This Year – Increasing Conversion Rates and Brand Awareness Marketers appear to have two main digital marketing priorities in mind this year, according to ExactTarget’s newly-released “2014 State of Marketing” [download page] report. Given a list of digital marketing priorities and asked to identify their top 3, almost half of the […]

intranet evolution

Enterprise Intranets are often an overlooked corporate asset. These powerful tools represent the knowledge, relationships, and processes of a company, yet for the most part they go under-resourced, under-appreciated, and given third-class citizenship to the public site and customer or partner intranet. We know they are important as they are a direct reflection of a company’s […]

2014 mobile marketing trends

The Move to Mobile Strategy  Human beings have fallen hard for mobile. Between 5% and 15% of total online traffic is mobile. Projections suggest that fully 72% of the planet’s 6.9 billion inhabitants will be mobile by 2016.2. As enterprises scramble to get in on this mobile love affair, insistent calls to “do something with […]

social media measurement framework

The biggest question marketers still ponder over today – How to best measure social media effectiveness for business. This past summer the AMEC (International Association for Measurement and Evaluation of Communication) held their 5th European Summit on Measurement. The AMEC is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.  This […]

mobile marketing trends

With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an emerging channel. Along with social media, it’s become an essential part of every digital marketer’s strategy. The long predicted shift in the industry occurred as category leadership shifted from pure-play mobile companies to digital media leaders such as […]

social business transformation

 It’s time to get social! It’s time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. Salesforce and Altimeter Group recently collaborated on a special project to help executives understand the real impact of social media and in turn how to lead a meaningful and lucrative transformation. The result […]

cross channel marketing and social media marketing

Let’s talk about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business. Multi-Channel Marketing Definition Multi-channel marketing is the practice of using multiple channels to reach customers. In addition to allowing businesses to reach customers through different mediums, multi-channel marketing also makes it easy […]

cross channel social media marketing

If you’re a business hoping to use social media for marketing your fine products and services, one of the biggest stumbling blocks in getting your campaign out of the gates – at least, looking all shiny and new – is figuring out all the dimensions of the images you need on your profile pages. I mean, […]

strategic social business report

New Altimeter Group report on the State of Social Business finds only half of senior executives are informed, engaged or aligned with social strategy. Most organizations are at an ‘intermediate’ stage when it comes to social business maturity, and less than one-fifth can boast of being truly strategic in executing social strategy, a new report […]